A new touch of Italian style has arrived at Rockefeller Center. Barberino’s, Italy’s premier men’s grooming brand, is now open at 30 Rockefeller Plaza.​

Step inside and discover a refined barbershop experience where tradition meets modern luxury. From expert haircuts to classic shaves, Barberino’s brings the timeless art of Italian grooming to New York — crafted with care, design, and hospitality.​

Book your appointment at [Barberino’s website hyperlink] and explore the full range of elevated men’s grooming products

This location also features Barberino’s complete line of in-house haircare, shaving, and skincare products, alongside a curated selection of luxury brand collaborations with a dedicated focus on niche fragrances.

About Barberino's

Founded in Milan, the brand was born from a simple idea—to bring back the timeless ritual of grooming by blending classic Italian barbering with contemporary design and hospitality. Barberino’s also honors founder Michele Callegari’s great-grandfather, Giovanni Callegari, who emigrated from Italy to Boston in 1910 and became affectionately known as “Barberino” within the Italian-American community—a legacy that continues to inspire the brand’s name and philosophy.