LUAR Returns to Rockefeller Center with the Holiday Edition of the LUAR In-Store Experience.

Following the success of its debut installation—which brought together DJs of all calibers, leading figures across beauty, fashion, and music, and the vibrant crowd that has cemented LUAR as one of New York’s most beloved brands—this new chapter will once again immerse shoppers in LUAR’s unmistakable blend of fashion, community, and unapologetic New York energy.

Open through December 23rd, the LUAR pop-up at Rockefeller Center pop-up is located on the Rink Level and features exclusive holiday releases, such as a new Mini Ana bag, the long awaited LUAR boots, and of course the iconic Ana Bag reimagined in new seasonal colorways.

In addition to the retail experience, the space features artwork from Raul de Nieves, Kristy Baez, Bony Ramirez and will host a series of special events highlighting LUAR’s ongoing commitment to collaboration, accessibility, craftsmanship, and cultural dialogue.